Notes from the lab.
Practical writing on AI search, B2B branding, brand systems and 3D web - for founders, CEOs and marketing leaders in tech.
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a distinctive AI brand identity.
2026-09-17 →
Brand guidelines for machines: what an AI-ready brand system contains
Your team creates with AI every day. Here is what AI-ready brand guidelines include - facts, voice rules, banned claims, prompt kits and Brand QA - and why PDFs are not enough.
2026-09-10 →
3D websites for B2B: when interactive WebGL earns its keep
When does a 3D, interactive website make sense for a B2B tech company? A practical framework: abstract products, flagship moments and performance rules for WebGL sites that still rank.
2026-09-03 →Let's build the brand your product deserves.
Reading about AI search and branding is step one. Fixing your own brand is step two.
- 01Reply within one working day
- 02Fixed price, clear scope
- 03You work with Vedran directly