GameBoost Energy: an interactive 3D website you play like a game
An interactive 3D website concept for GameBoost, a Croatian energy drink brand born in gaming - story mode, a 3D product armory and a B2B "co-op" order flow in one build.
Energy drink websites all look the same: product shot, splash, flavours. GameBoost needed a site that spoke the native language of its audience - gamers - while still serving retail and HoReCa buyers.
The experience had to work as entertainment, as a product catalogue and as a B2B sales tool at the same time.
Goals
01Speak the native language of gamers
02Show the product in a way stock shots cannot
03Serve retail and HoReCa buyers in the same site
02 - The idea
For a brand born in gaming, the website should not explain the brand - it should be played.
03 - Approach
Key decisions and why
The site became a story mode: boot screen, character select, a blueprint of the can, loadout, world map, loot drop and a final boss. An XP system rewards exploration.
A 3D armory lets visitors rotate every can, break it into an exploded wireframe schematic and switch to photo mode. B2B buyers enter "co-op mode" to build a pallet and send an enquiry, and a store locator becomes the loot map.
Decision 01
Story mode with XP
Boot screen, character select, world map and a final boss reward exploration.
Decision 02
A 3D armory with an exploded can
Visitors rotate every flavour and break it into a wireframe schematic of ingredients.
Decision 03
B2B as "co-op mode"
Buyers build a pallet and send an enquiry without leaving the experience.
Decision 04
Store locator as the loot map
A practical feature turned into part of the game.
04 - Live experience
Don't just look. Try it.
This is the real build, running right here. Scroll, drag and click inside the frame - or open it full screen.
