Consistency builds trust
Buyers trust companies that look the same on the site, in the deck and in the product.
One system. Two editions.
A complete visual identity for B2B tech and AI companies - with guidelines written for your team, and a machine edition your AI tools can actually follow.
Definition
What is a brand identity?
A brand identity is the complete visual system around the logo: colour, typography, graphic language, imagery, iconography and the rules that hold them together. For B2B tech and AI companies it has to work across product UI, sales decks, social and events - and now inside the AI tools your team uses every day.
Why it matters for B2B tech & AI.
Teams scale faster with a system
Templates and rules let marketing ship without waiting for a designer.
Machines need rules too
A machine edition of the guidelines keeps AI-generated copy and images on-brand.
For
Built for
- Companies with a logo but no system
- Teams whose decks, site and product look like different companies
- Founders preparing to scale marketing and sales
What I fix
×
Every touchpoint looks different
Sales decks, social, product and site drift apart as the team grows.
×
Guidelines nobody opens
A 60-page PDF your team and freelancers ignore.
×
AI output drifts off-brand
Your team uses AI daily, and nobody briefed it on your brand.
Scope
What you get.
- 01Logo system and construction
- 02Colour, typography and graphic language
- 03Imagery and iconography direction
- 04Brand applications: deck, social, stationery, product
- 05Brand guidelines - team edition
- 06Brand guidelines - machine edition (AI context, rules, banned claims)
Portfolio
All case studies →Recent identities.
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How it works
- 01 / Position
Strategy and positioning as the foundation.
- 02 / Construct
Logo and core system built on one idea.
- 03 / Apply
Real applications, tested in the places you actually use.
- 04 / Codify
Guidelines in two editions, plus templates.
Related case studies
Launched01 / 2026Brand Identity
Breach
Breaking through complexity in AI software.
Launched02 / 2025Identity, Guidelines & Web
Recruitsome
AI hiring that still feels human.
Launched03 / 2024Brand Identity
Polaris
Direction, turned into a brand asset.
Launched04 / 2025Identity, UI/UX & Web
StratoSync®
+52% brand recognition. +41% website conversions.
FAQStraight answers
Questions, answered.
01What is the "machine edition"?
Your brand rules, facts, voice and banned claims, structured so ChatGPT, Claude and other tools produce on-brand work from the first prompt.
02Do we get templates?
Yes. Decks, social templates and documents are part of the system, not an afterthought.
03Can you work with our existing logo?
Yes. Recruitsome is a good example - the logo existed, the system did not.
04What is in a brand identity package?
Logo system, colour, typography, graphic language, imagery direction, key applications and guidelines in two editions.
05How long does a brand identity project take?
Usually 3-4 weeks, depending on scope and feedback rounds.
06Do you create brand guidelines?
Yes - a team edition people actually use, plus a machine edition for AI tools.
Further reading
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a distinctive AI brand identity.
2026-09-17 →
Start a project - now booking Q4 2026
Let's build the brand your product deserves.
Send a short message about your company and what you need. I reply personally within one working day.
- 01Reply within one working day
- 02Fixed price, clear scope
- 03You work with Vedran directly