The S as a four-step structure
The symbol expresses movement, problem-solving and structured growth.
← All workCase 08 / 08 - Launched
Brand Identity - Web3 & Blockchain Consulting
Stepup®: a Web3 consultancy rebrand built around progress
A rebrand for Stepup, a US Web3 and blockchain consultancy - a geometric S built from four steps, with +32% brand recognition within six months.
- Client
- Stepup®
- Industry
- Web3 & Blockchain Consulting
- Location
- USA
- Year
- 2022
- Timeline
- 16 days
- Status
- Launched
Deliverables
- Logo & symbol
- Visual identity
- Brand guidelines
- Digital assets
- Presentation system
01 - Challenge
The problem to solve
Web3 brands often rely on futuristic aesthetics, crypto symbolism and unnecessary visual complexity. Stepup needed to feel innovative without becoming speculative, while carrying the credibility of a serious consulting partner.
Goals- 01Feel innovative without looking speculative
- 02Carry the credibility of a serious consulting partner
- 03Make the step-by-step method visible
Stepup solves complex problems in structured steps - so the S is literally made of steps.
03 - Approach
Key decisions and why
Progress became the central idea. I combined the letter S with a four-step structure, turning the symbol into a visual expression of movement, problem-solving and structured growth.
Orange and black bring energy and confidence, while the wider system keeps the brand precise - recognizable without decorative Web3 cliches.
Orange and black
Energy and confidence, without decorative Web3 cliches.
One visual logic everywhere
Presentations, digital assets and client materials follow the same grid.
04 - The system
The work, up close.
05 - Outcome
What changed
Stepup gained a more credible position within the Web3 consultancy space. Stronger recognition and clearer communication turned the rebrand into something measurable.
+0%Brand recognition
+0%Website engagement
+0%Campaign click-through
-0%Onboarding time
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