Recruitsome: brand identity, guidelines and website for AI recruitment SaaS

AI recruitment sits between two worlds: technology needs to feel efficient and intelligent, while hiring still needs to feel human. Recruitsome needed both without becoming another cold HR software brand.

The existing logo was a starting point, not a system. The brand needed consistency and personality across product marketing, social, campaigns, print and web.

1. 01Balance AI efficiency with human warmth
2. 02Turn an existing logo into a full system
3. 03Support marketing, social, print and web

The identity was built on four principles - efficiency, proactivity, innovation and simplicity. A bold pink became the strongest recognition cue, supported by a flexible palette and clean typography.

Brand patterns combine people and the Recruitsome "R", and messaging such as "Hire Smart, Save Time, Grow Fast" turns the product benefit into a communication platform - carried through guidelines, social, campaigns and the Framer website.

Recruitsome came out with a complete HR tech brand system. Right after launch, the team showed up at a marathon wearing branded shirts - the identity had already become something the team wanted to represent.

"Worked with Vizura on the logo and branding guide for my company Recruitsome. Loved working with them on the project. Our assumptions and feedback were challenged in a good way, results were delivered quickly."