It is your most repeated asset
The logo appears on every invoice, slide, product screen and ad. Small flaws multiply.
Marks constructed, not decorated.
Minimal, geometric, ownable logos for technology companies - drawn on a grid, tested at every size, and built to become the most recognisable asset you own.
Definition
What is logo design?
Logo design is the craft of turning one strategic idea into a mark people recognise instantly. At Vizura, every logo is constructed on a geometric grid - circles, angles and proportions you can measure - so it stays sharp as a 16-pixel favicon, an app icon and a 16-metre billboard.
Why it matters for B2B tech & AI.
Tech categories look alike
Sparkles, orbs and abstract swooshes make AI companies interchangeable. A constructed idea does not.
Construction makes it scale
A grid-built mark keeps its proportions in product UI, motion and print.
For
Built for
- Startups replacing a placeholder logo
- Scale-ups whose mark no longer matches the product
- AI companies escaping the generic spark-and-gradient look
What I fix
×
Your logo looks like a template
Abstract swooshes and AI sparkles make you invisible in a crowded category.
×
It breaks at small sizes
Favicons, app icons and social avatars expose weak construction.
×
There is no story behind it
A mark without an idea is hard to defend and harder to remember.
Interactive
Construct a mark.
Drag the slider. Every Vizura logo starts as circles, lines and proportions on a grid - and only then becomes a symbol.
Scope
What you get.
- 01Logo concepts built from one core idea
- 02Primary and secondary lockups
- 03Construction grid and clear-space rules
- 04Symbol, wordmark and app icon
- 05Colour and mono versions
- 06Full export package (SVG, PNG, PDF)
Portfolio
All case studies →Recent logo design.
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How it works
- 01 / Idea
One core idea from your positioning becomes the brief for the mark.
- 02 / Construct
Sketching and geometric construction on a grid.
- 03 / Test
At 16 px, on dark and light, in product, on a billboard.
- 04 / Deliver
Final files, usage rules and a mini guideline.
Related case studies
FAQStraight answers
Questions, answered.
01How many concepts will I see?
Focused concepts built from one strategic idea, then refined. Quality over a wall of options.
02Can you refresh our existing logo?
Yes. If the existing mark has equity, it can be refined rather than replaced.
03Do I own the logo?
Yes. Full rights transfer on final payment.
04How much does a logo cost?
Logo design starts at $2,850 as part of Brand Foundation, including lockups, usage rules and a final file package.
05What files will I get?
SVG, PNG and PDF in colour and mono, primary and secondary lockups, the symbol, an app icon and a construction sheet.
06Can you design a logo for an AI startup?
Yes - most Vizura clients are B2B software and AI companies, from Breach to Flowstead.ai.
Further reading
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a distinctive AI brand identity.
2026-09-17 →
Start a project - now booking Q4 2026
Let's build the brand your product deserves.
Send a short message about your company and what you need. I reply personally within one working day.
- 01Reply within one working day
- 02Fixed price, clear scope
- 03You work with Vedran directly