The shortlist moved to AI
51% of B2B software buyers now start research in an AI chatbot more often than in Google (G2, 2026).
Your brand, running on AI.
Machines read your brand before buyers do - and your team already creates with AI. I make both work for you: AI assistants recommend you correctly, and every AI output starts on-brand.
Definition
What is an AI brand system?
An AI brand system makes a brand machine-ready in two directions. Outward, AI assistants like ChatGPT, Claude, Perplexity and Gemini can read, understand and recommend it. Inward, every AI tool your team uses - for copy, images, decks and proposals - starts from your facts, voice and rules instead of a blank prompt.
Why it matters for B2B tech & AI.
Your team already creates with AI
Without a brief, every AI output drifts further from the brand.
Brand guidelines were written for designers
Machines need structured facts, rules and banned claims to stay on-brand.
For
Built for
- Brands that want to be recommended by ChatGPT, Claude, Perplexity and Gemini
- Teams producing content, decks and proposals with AI
- Companies with guidelines nobody follows
What I fix
×
AI describes you wrong - or not at all
If machines cannot resolve your name, category and proof, you are not in the answer.
×
Every AI tool starts from a blank prompt
So every post, image and proposal drifts further from your brand.
×
Brand assets live everywhere
Nobody knows where the latest logo, template or rule is.
Scope
What you get.
- 01Brand MRI: 34 signals across 7 layers
- 02AI Context Bundle: facts, positioning, voice, banned claims
- 03Custom GPT and Claude Project that speak as your brand
- 04Brand OS portal on your domain: assets, templates, AI kit, Brand QA
- 05On-brand image prompt kits
- 06Website machine layer: crawler policy, entity markup, llms.txt
Portfolio
All case studies →Recent AI brand systems.
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How it works
- 01 / Scan
Brand MRI shows how machines read you today.
- 02 / Structure
Facts, entities, voice and rules - packaged for machines.
- 03 / Build
Brand OS portal, AI kit and workflows your team uses daily.
- 04 / Operate
Monthly AI answer tracking and fixes as the market moves.
Related case studies
FAQStraight answers
Questions, answered.
01Is this just SEO with a new name?
No. SEO optimises for a list of links. This makes your brand readable and recommendable by AI, and usable by your team's AI tools without drifting off-brand.
02What is a Brand OS portal?
Your whole brand in one living place on your domain: logos, colours, templates, image library, rules and the AI kit.
03Where do I start?
Run the free Brand MRI. It takes 30 seconds and shows the three fixes that matter most.
04What is a Brand OS portal?
Your whole brand in one place on your domain: assets, templates, rules, the AI kit and Brand QA.
05What is generative engine optimization (GEO)?
Making your brand readable, understandable and citable by AI assistants, so they recommend you.
06How much does it cost?
Machine-Ready starts at $2,290, Human + Machine Rebrand from $8,250 and Brand Intelligence at $1,690 per month.
Further reading
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a distinctive AI brand identity.
2026-09-17 →
Start a project - now booking Q4 2026
Let's build the brand your product deserves.
Send a short message about your company and what you need. I reply personally within one working day.
- 01Reply within one working day
- 02Fixed price, clear scope
- 03You work with Vedran directly